Popsicles & AI
Marketing leaders gather to decide where AI earns its seat at the table
Your next AI conversation deserves better company.
As a marketing leader, you weigh where AI belongs, in the brief, in the workflow, in the room where decisions get made. You bring instincts sharpened by real campaigns and real teams, and you’re ready to trade them with people asking the same questions.
These are leadership decisions, not tech demos. They shape how your team works, what your brand sounds like, and the judgment calls only a human can own.
This morning centers on the calls marketing leaders make about AI.
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What to tryWhich AI experiments deserve a real shot on your team?
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What to scaleWhich workflows have proven themselves ready for the everyday?
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What to hand offWhich tasks free up your best people the moment AI takes them on?
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What to measureHow does marketing show AI is paying off?
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What to protectWhich decisions stay firmly, proudly human?
Key takeaways
- A sharper view of where AI creates real commercial value in marketing
- A working sense of how to build AI into a team’s everyday rhythm
- A practical way to weigh the next investment, tools, talent, or training
- A stronger case to bring AI wins to leadership
- A clearer read on which parts of marketing keep their human signature
Meet Your Hosts
Swetha builds AI into how marketing teams actually work, connecting the tools they already use, designing systems that fit their rhythm, and freeing people for the work that needs a human touch. She partners with CMOs ready to get more from AI and brings the hands to make it happen.
Relive the Moments
Take a look back at the highlights, experiences, and memorable moments from our previous events.
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