Take the 4-minute assessment to get to know your BMI. Uncover hidden gaps in your branding.
Why Brand Maturity Index (BMI)?
In a world of B2B complexity, a brand is either a strategic asset or a source of friction. Most organizations suffer from a Clarity Gap - where leadership vision, sales messaging, and customer perception don't align.
Developed by the brand experts at Toss the Coin, this diagnostic tool uses our PRISM+ Framework logic to evaluate your brand across five critical dimensions:
Clarity
Can you articulate your value without hiding behind corporate jargon?
Alignment
Is your leadership team actually telling the same story?
System
Is your brand infrastructure built to scale, or will it break under pressure?
Experience
Does your brand feel the same at every single touchpoint?
Measurement
Can you prove your brand investment is driving business outcomes?
Who is this for?
Founders & CEOs
Who feel their brand has lost its edge as the company scaled.
Marketing Leaders
Who need an objective framework to justify brand investment to the board.
Brand Architects
Looking to identify structural gaps before a major pivot or expansion.
What You Get
An Instant BMI Score
A real-time calculation of your brand's current fitness level.
Visual Gap Analysis
See your "vital signs" mapped out to identify which pillars need immediate attention.
Expert Path Forward
Once you identify the gaps, you don't have to fix them alone. You can transition directly from your diagnosis into a strategy session with TTC experts to build a custom "training plan" for your brand.
The TTC Approach:
Moving Beyond the Logo
TTC is an award winner of the The Economic Times Design & Creativity Award 2026 for its exceptional brand strategy and brand identity design. PRISM+ is our proprietary, five-phase framework designed for modern organizations navigating growth, change, or transformation. Through our proprietary PRISM+ Branding Framework, we combine research, strategy, storytelling, and design.
