About the Client

iBUS is a leader in digital infrastructure and smart-building innovation, transforming how businesses operate through intelligent technology solutions. They needed to strengthen their LinkedIn presence to establish thought leadership, drive engagement, and build a community of decision-makers in the digital infrastructure space.

Scope of Work

LinkedIn Growth Strategy and Execution

iBUS LinkedIn Strategy
iBUS LinkedIn Content iBUS LinkedIn Engagement
THE CHALLENGE
Turning LinkedIn Page Into a Strategic Asset

iBUS wanted LinkedIn to become more than a social platform

01
A channel where industry stakeholders discovered their innovations
Innovation Icon
02
A place where professionals in key verticals actively engaged
Engagement Icon
03
A destination where visitors turned into loyal followers
Followers Icon
04
A stage to consistently establish thought leadership
Leadership Icon

Their goals for October 2024 to September 2025 were ambitious, yet clear:

Grow visibility, attract the right followers, drive consistent engagement, and convert visitors into a long-term audience.

THE APPROACH

A Year-Long, Disciplined, Story-Led Growth Program

TTC developed a structured, year-long LinkedIn growth engine for iBUS. This wasn't about posting more; it was about posting with purpose.


The strategy focused on three pillars:

Attracting the Right Audience

Attracting the Right Audience

Every piece of content was calibrated to speak to the needs of enterprises, developers, and digital transformation leaders.

Building Sustainable Engagement Momentum

Building Sustainable Engagement Momentum

Through disciplined publishing, narrative storytelling, and conversation-first content formats, TTC ensured the audience not only viewed the content—but interacted with it.

Establishing Authority in the Digital Infrastructure Space

Establishing Authority in the Digital Infrastructure Space

Thought leadership became the backbone of the program, positioning iBUS as a credible and forward-thinking voice in smart-building innovation.

THE WORK
Content That Connects
iBUS Content
iBUS Content
iBUS Content
iBUS Content
iBUS Content
iBUS Content
iBUS Content
iBUS Content
IMPACT
A Data-Backed Transformation
Impact
70%
Increase in followers
10.2%
Visitor-to-follower conversion
6.30%
Average CTR
52.38%
Above industry benchmark
A Surge in Followers
iBUS closed the year with a 70% increase in followers. This wasn't vanity growth, it was community building. More industry professionals were not only noticing the brand; they were choosing to stay.
High Click-Through Rates
iBUS achieved an average CTR of 6.30%, dramatically outperforming the industry's organic benchmark of 1.5%-3%. That's 52.38% higher than typical B2B performance. For every 10 impressions, the content generated 6 meaningful interactions, a clear signal that the messaging resonated deeply with the audience.
Turning Visitors Into Followers
With a 10.2% visitor-to-follower conversion rate, nearly 1 in every 10 visitors chose to follow the page. This metric alone reflects something powerful: the content didn't just attract attention; it built credibility.
Growth in High-Value Verticals
The follower base expanded in industries that directly align with iBUS' business priorities:
Education*
Hospitals & Healthcare
Retail
Government
Hotels & Hospitality
Real Estate
68.42%
30%
28.57%
28.57%
24.53%
19.88%
*The fastest-growing vertical, signaling strong relevance in smart campuses and digital infrastructure

What Customer say

Quote

Like most valuable and trusted entities in business world, iBUS found TTC through reference. Ironically, TTC is itself a marketing and branding company and should have been visible through media. Post our engagement, we were pleasantly surprised to learn that TTC growth is dominantly through endorsements of customers. TTC approach to executing project is almost artisan like. No pre conceived templates, models etc., iBUS is a beneficiary of this curatory approach to addressing needs of customers like iBUS. We went through many iterative conversations. We may have been categorized as a difficult and demanding customer inside TTC internal systems. Jayan and Reshma were incredibly patient even as we struggled to verbalize our vision and positioning of iBUS. As a organization we found that TTC combines hard work, humble approach and astute creativity.

Proud to describe ourselves/iBUS as happy customer.

Ram s

Ram s

CEO & Managing Director

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